TANJUNGPINANG TOURISM OFFICE'S ROLE IN DEVELOPING PENYENGAT ISLAND AS A DESTINATION
Keywords:
Tourism Destination, Penyengat Island, Local Government Role, Cultural Tourism, Sustainable DevelopmentAbstract
This study aims to explore the role of the Tanjungpinang City Department of Culture and Tourism in developing Penyengat Island as a tourism destination, based on the implementation of Regional Regulation No. 08 of 2021. A qualitative descriptive method was used, employing interviews, observations, and documentation to collect data from government officials, community members, local tourism groups (Pokdarwis), and MSME actors. The findings reveal that the department performs several strategic roles, including planning, implementation, monitoring, and coordination, particularly through policy instruments such as the Strategic Plan (RENSTRA) and the Regional Tourism Development Master Plan (RIPPARDA). Although progress has been made, several challenges persist, such as limited budget, inadequate stakeholder synergy, and low private sector involvement. The research recommends strengthening cross-sector collaboration, enhancing infrastructure, and expanding digital and international promotional strategies to ensure the sustainable development of Penyengat Island as a cultural tourism destination
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Copyright (c) 2025 Siti Zahra Qathrinida, Ardi Putra, Uly Sophia (Author)
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