FOREIGN STUDENTS OPEN THAI TAE BUSINESS IN INDONESIA CASE STUDY OF MBS FAI UMSU
Keywords:
Foreign Students, Entrepreneurship, Thai Tea, Cultural Adaptation, Creative Economy.Abstract
Globalization has led to increased mobility of international students to Indonesia, who play a role not only in academics but also in entrepreneurial activities, particularly in the culinary sector. One growing phenomenon is the involvement of international students in establishing Thai tea businesses, which are popular among Indonesians. This study aims to examine the role of international students in running Thai tea businesses and identify the challenges and social, cultural, and economic impacts they pose. This study uses a descriptive qualitative approach, with international students directly involved in establishing and managing Thai tea businesses in Indonesia. Data were collected through in-depth interviews, observation, and documentation, then analyzed descriptively through the stages of data reduction, data presentation, and conclusion drawing. The results show that international students are able to capitalize on culinary business opportunities by adapting cultural products to suit local consumer tastes, particularly in aspects of taste, price, and marketing strategy. Despite facing obstacles such as differences in language, culture, and business regulations, international students demonstrate adaptability and innovation in maintaining business continuity. This study concludes that Thai tea businesses run by international students not only contribute to the local economy but also serve as a medium for cultural exchange between Thailand and Indonesia
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Copyright (c) 2026 Mr Faread Samoh, Novien Rialdy (Author)
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