STREET COFFEE IN PADANG PANJANG AS A SOCIAL HANGOUT SPACE, SOCIAL INTERACTION ARENA, AND CREATIVE ECONOMIC ACTIVITY

Abstract

This study aims to explore how Street Coffee functions as a gathering space, how patterns of social interaction are formed within it, and how creative economic activities emerge around the mobile coffee cart. Using a qualitative approach consisting of observation and interviews, the research reveals that Street Coffee operates not merely as a site of consumption but as an inclusive, flexible, and socially vibrant public space. Students from various academic programs utilize the area to relax after classes, engage in informal discussions, complete academic tasks, and build wider social networks. These interactions naturally shape a dynamic social environment where friendships, academic collaborations, and community bonds develop organically.The seller plays a pivotal role in sustaining this social atmosphere. Through warm interpersonal communication and approachable behavior, the seller fosters emotional connection and familiarity among customers, contributing to a sense of belonging. This relational engagement strengthens customer loyalty and encourages students to repeatedly visit the space. Economically, Street Coffee contributes to the growth of creative micro-enterprises. Menu innovation, unique coffee experiences tailored to student preferences, and consistent social interaction between seller and customers generate economic value that extends beyond simple transactions. The informal nature of the space supports the emergence of creative economic practices where ideas, preferences, and cultural expressions circulate freely among visitors. Overall, the findings demonstrate that informal public spaces such as Street Coffee possess the capacity to fulfill social and economic functions simultaneously