MUSLIM CONSUMER PERCEPTIONS OF HALALNESS, CLEANLINESS, AND SUITABILITY OF THRIFT GOODS FROM A SHARIA CONSUMPTION PERSPECTIVE

Abstract

The growing public interest in thrift goods, or used goods that are still in good condition, has become a rapidly growing phenomenon, including among Muslim consumers. This phenomenon has given rise to diverse perceptions regarding the suitability of thrift goods trading practices with Islamic principles, particularly regarding the aspects of halal (permissible), cleanliness, and suitability of goods. This study aims to analyze Muslim consumers' perceptions of thrift goods and compare sales practices at two thrift stores that served as case studies. This study used a qualitative approach. Data collection was conducted through in-depth interviews with Muslim consumers and direct observation of store conditions and the goods being sold. The data obtained were analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results show that Muslim consumers' perceptions of thrift goods are influenced by the level of cleanliness of the goods, the clarity of information from the seller, and belief in the benefits and suitability of the products. Differences in store management also influence consumer trust and purchasing decisions. This study concludes that the application of the principles of cleanliness, honesty, and Islamic business ethics plays a significant role in shaping Muslim consumers' positive perceptions of thrift goods. The research findings are expected to provide practical and academic contributions to the development of sustainable, ethical, and sharia-compliant thrift businesses