ISLAMIC RELIGIOUS INSTRUCTOR'S PREACHING COMMUNICATION STRATEGY IN PREVENTING PREMARITAL SEXUAL BEHAVIOR OF ADOLESCENTS AT SMA NEGERI 2 BURU

Abstract

The phenomenon of premarital sexual behavior among adolescents is a worrying issue, especially amidst the rampant access to uncontrolled information through social media and the internet. This study aims to examine the communication strategy of da'wah used by Islamic religious instructors in preventing premarital sexual behavior among students at SMA Negeri 2 Buru. The approach used is qualitative descriptive with data collection techniques in the form of semi-structured interviews, observation, documentation, and questionnaires. The research informants consisted of Islamic religious counselors, teachers, and students. The results of the study indicate that the communication strategy of da'wah applied is persuasive, contextual, and adapts to the psychological conditions of adolescents. This strategy does not only rely on verbal communication, but also prioritizes role models, emotional closeness, and warm interpersonal relationships between instructors and students. In addition, the role of schools in supporting religious activities and collaboration between teachers, instructors, and guidance and counseling personnel also strengthen efforts to prevent deviant behavior. Thus, effective da'wah requires a comprehensive and synergistic approach between spiritual values, school environmental support, and an adaptive communicative approach