THE FUEL CARD PROGRAM IN OPTIMIZING THE DISTRIBUTION OF SUBSIDIZED DIESEL FUEL IN TANJUNGPINANG 2025
Keywords:
Evaluation Program, Fuel Card, Fuel SubsidyAbstract
The Fuel Card program is an innovation by the Tanjungpinang City Government through the Department of Trade and Industry to regulate the distribution of subsidized diesel fuel (BBM Solar) in a more orderly, efficient, and targeted manner. This program aims to address various issues such as long queues at fuel stations, fuel hoarding, and misuse of subsidized fuel. This study aims to evaluate the implementation of the Fuel Card program using William N. Dunn's program evaluation theory, which includes six indicators: efficiency, adequacy, effectiveness, equity, responsiveness, and accuracy. The research uses a descriptive qualitative approach by conducting interviews, observations, and documentation with informants from the Department of Trade and Industry, KB Bank, fuel stations (SPBU), and Fuel Card users. The findings indicate that the Fuel Card program has been fairly effective in minimizing misuse and controlling the distribution volume of subsidized diesel through a daily quota system. The program has also encouraged public compliance with administrative requirements, such as paying vehicle taxes. However, several challenges remain, such as the registration process being perceived as complicated and network disruptions during Fuel Card transactions. Nevertheless, these disruptions are temporary and the system reconnects shortly after, allowing services to resume. Therefore, although the program is considered relatively successful, ongoing evaluation and service improvements are still needed to fully achieve the program's objectives
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