EFFECTIVENESS OF THE BUNGA RAYA JOINT BUSINESS GROUP (KUBE) PROGRAM IN EMPOWERING UNPROSPEROUS COMMUNITIES (STUDY IN GUNUNG KIJANG VILLAGE)
Keywords:
Program Effectiveness, Joint Business Groups (KUBE), Community Empowerment, Underprivileged Communities.Abstract
This study aims to analyze the effectiveness of the Bunga Raya Joint Business Group (KUBE) Program in empowering underprivileged communities in Gunung Kijang Village, Bintan Regency. The study used a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The effectiveness analysis was based on the resource approach, process approach, and goals approach. The results of the study indicate that the KUBE Bunga Raya Program has been running and providing benefits to group members, particularly in improving business skills and strengthening social solidarity. However, the program's effectiveness has not been fully achieved optimally due to several obstacles, including limited human resources, lack of consistent member participation, weak group management, and less than optimal mentoring and marketing network development. Strengthening mentoring, increasing member capacity, and more sustainable group management are needed so that the KUBE Bunga Raya Program can be more effective in empowering underprivileged communities
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