ADAPTATION OF MSME MANAGEMENT STRATEGIES AFTER THE COVID-19 PANDEMIC: LITERATURE STUDY
Keywords:
Strategy Adaptation, MSME Management, Post-Covid-19 PandemicAbstract
The Covid-19 pandemic has been the catalyst for the most disruptive change in modern economic history, especially for the Micro, Small and Medium Enterprises (MSMEs) sector in Indonesia. This article presents an in-depth and comprehensive analysis of the evolution of MSME management strategies in the transition phase from survival to recovery and growth in the post-pandemic period (2023-2025). Through an extensive qualitative literature review approach, this report dissects multidimensional transformations that include operational digitalization, financial management restructuring, human resource reorientation, and business model innovation. The findings show that digitalization is no longer seen as an additional option, but rather as critical infrastructure for business sustainability. Furthermore, organizational resilience was found to be highly correlated with dynamic capabilities and social capital, not just the availability of financial capital. The study also evaluates the effectiveness of government policy interventions, such as the National Economic Recovery Program (PEN) and the digitalization of the payment system (QRIS), in accelerating the revitalization of the sector. The report provides strategic insights for academics and business practitioners in navigating a new economic landscape full of uncertainty
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Copyright (c) 2026 Yunda Dwi Ariska, Novien Rialdy (Author)
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