IMPLEMENTING CREATING SHARED VALUE FOR COMPETITIVE ADVANTAGE AT MADRASAH IBTIDAIYAH ABDURRAHMAN UJUNG BERUNG, BANDUNG CITY

Abstract

Educational institutions are increasingly required to produce high-quality graduates while generating positive social impact, creating a need for management strategies that integrate social value with organizational objectives. The concept of Creating Shared Value (CSV) has been widely examined in corporate and non-profit settings; however, its implementation within Islamic educational institutions, particularly madrasah ibtidaiyah, remains relatively underexplored. This study aims to analyze the implementation of Creating Shared Value in building competitive advantage at Madrasah Ibtidaiyah Abdurrahman Ujung Berung, Bandung City. A qualitative approach with a case study method was employed. Data were collected through observation, in-depth interviews, and documentation, and were analyzed using the interactive model of Miles and Huberman. The findings reveal that CSV was implemented through three main strategies. First, educational service differentiation was achieved through a flexible financing system that expanded community access to education. Second, value chain strengthening was carried out through student needs-based human resource planning, the provision of strategically planned substitute teachers, and the recruitment of educators grounded in da'wah values. Third, local cluster development was fostered through the utilization of waqf land, community social capital, and the reinforcement of da'wah values. These strategies generated social value for the community while simultaneously enhancing service quality, institutional reputation, public trust, and organizational sustainability, thereby contributing to the madrasah’s competitive advantage.