EXPLORATION OF MARKETING MANAGEMENT CONCEPTS AND ITS IMPLICATIONS ON COMPANY PERFORMANCE: A LITERATURE STUDY

Abstract

Management marketing is one of the function strategic role​ in create mark for customer at a time increase Power competition company. Environmental changes growing business​ dynamic demand company For No only sales oriented, but also understand​ need consumers, building connection term long, and developing adaptive marketing strategies. Research​ This aim explore draft management marketing and its implications to performance company through approach studies literature. Research methods use study library with analyze various article scientific, books, and results study relevant past.​ Study results show that implementation management effective marketing​ capable increase satisfaction customers, loyalty customers, excellence compete, and performance company Good from aspect financial and non-financial. In addition, the effectiveness management marketing influenced by ability company in understand the market, develop the right marketing strategy, as well as do evaluation to change environment business. With Thus, management marketing be one of factor important in reach sustainability and growth company in the middle increasing competition​ competitive