STRATEGY OF THE INVESTMENT AND ONE-DOOR INTEGRATED SERVICES DEPARTMENT IN IMPROVING THE QUALITY OF PUBLIC SERVICES, ESPECIALLY LICENSING AND NON-LICENSING SERVICES IN TANJUNGPINANG CITY IN 2025
Keywords:
Public Service Strategy, DPMPTSP, Licensing, Non-Licensing, TanjungpinangAbstract
This study aims to analyze the strategy of the Tanjungpinang City Investment and One-Stop Integrated Service Office in improving the quality of public services, especially in the licensing and non-licensing sectors in 2025. The background of the study is based on the importance of bureaucratic reform and improving the quality of public services as part of the state's responsibility in meeting the basic needs of citizens. The method used is a descriptive qualitative approach with data collection techniques in the form of in-depth interviews, documentation, and literature studies. The results of the study indicate that the DPMPTSP strategy is divided into three main aspects according to Van Kooten's theory, namely Organizational Strategy which includes establishing a vision, mission, and institutional structure, Program Strategy consisting of innovative programs such as Risk-Based OSS, Jemput Bola, and One-Day Service, and Resource Strategy through HR training, improving service facilities, and strengthening information technology systems. Despite many achievements, DPMPTSP still faces challenges such as limited competent HR and suboptimal digital infrastructure. This study recommends strengthening cross-agency coordination, increasing HR capacity, and modernizing the public service system as further strategic steps
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