ANALYSIS OF THE CREATOR ECONOMY AND PERSONAL BRANDING IN THE SUCCESS OF MANTAPPU ACADEMY AS A DIGITAL EDUPRENEUR PLATFORM
Keywords:
Creator Economy, Personal Branding, Edupreneur DigitalAbstract
This study aims to analyze the strategies of the creator economy and personal branding in the success of Mantappu Academy as a digital edupreneur platform. The research utilizes a qualitative approach with a case study method. Data were obtained through observation of Mantappu Academy's digital content, documentation, and a literature review relevant to the concepts of the creator economy, personal branding, and digital edupreneurship. The results indicate that the success of Mantappu Academy is supported by the utilization of the creator economy through the production of educational content, the use of social media as a learning distribution channel, and the establishment of an active digital community. Furthermore, Jerome Polin's personal branding as an educational, credible, and inspiring figure who is relatable to the younger generation plays a crucial role in building audience trust and loyalty. The implementation of digital edupreneurship at Mantappu Academy is evident through its digital-based education business model, interactive and flexible learning, and the monetization of education that continues to uphold educational values. This research demonstrates that the integration of the creator economy and personal branding serves as a strategic factor in supporting the success of digital education platforms in the era of social media and technological advancements
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