DIGITAL TRANSFORMATION IN THE BANKING AND FINANCIAL INSTITUTION SECTOR ON CAPITAL MARKET DYNAMICS IN INDONESIA: A QUALITATIVE STUDY THROUGH ONLINE OBSERVATION
Keywords:
Digital Transformation, Banking, Financial Institutions, Capital Markets, Online ObservationAbstract
This study aims to understand how digital transformation in the banking sector and financial institutions affects the dynamics of the capital market in Indonesia through online observation of various digital financial platforms. The qualitative method is used with online observation techniques on the bank's official website, digital securities applications, and investment platforms such as Bibit, Bareksa, and Ajaib. The focus of observation is directed at the form of digital service innovation, ease of access to investment, and changes in user behavior towards capital market financial products. The results of the study show that digitalization expands public participation in the capital market through the process of opening a securities account quickly, integrating payments via mobile banking, and integrated investment education in the application. Additionally, fee transparency features, real-time portfolio reports, and a two-factor security system increase investor confidence in the digital platform. However, challenges such as uneven financial literacy and personal data security are still major obstacles. This research provides an empirical overview of how digital innovation drives financial inclusion and changes the face of the capital market in the era of technological transformation
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