A COLLABORATIVE DIGITAL HISBAH MODEL: BRIDGING THE GAP BETWEEN COMMERCIAL INTERESTS AND CONSUMER PROTECTION IN INFLUENCER MARKETING
Keywords:
Hisbah, Digital Market, Influencer Ethics, , Product Overclaim, , TadlisAbstract
The digital economic landscape has positioned influencers as pivotal intermediaries whose persuasive power often leads to "product overclaim"—a sophisticated form of Tadlis (misrepresentation) that jeopardizes market transparency and consumer consent. Despite its prevalence, existing literature frequently overemphasizes individual piety, leaving a significant gap in systemic oversight mechanisms for decentralized social media platforms. This research seeks to bridge this divide by formulating a multi-layered framework to safeguard the integrity of the Islamic digital market. Employing a qualitative library research approach, the study synthesizes diverse perspectives from Islamic jurisprudence, consumer law, and digital governance through rigorous content analysis. The investigation culminates in the proposal of the "Collaborative Digital Hisbah Model," which redefines the classical Muhtasib role into four synergetic pillars: influencers' professional self-regulation (Self-Hisbah), algorithm-based platform accountability (Platform Governance), collective public monitoring (Community Oversight), and formal legal intervention by Sharia authorities (Regulatory Support). The study reveals that mitigating information asymmetry in the creative industry necessitates a transition from centralized state control to a distributed responsibility model. These insights offer a strategic path for regulators and digital marketers to cultivate a digital ecosystem that aligns commercial interests with spiritual and social accountability
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