TRADEMARK PROTECTION AS A LEGAL INSTRUMENT FOR EMPOWERING SMES: A STUDY ON THE DISSEMINATION OF INTELLECTUAL PROPERTY LAW AT NAYLAHANDWERK AND THE DEWI LESTARI BUFFET RESTAURANT IN SAMARINDA
Keywords:
Trademark Registration, SMEs, Intellectual Property Rights, Legal Awareness Campaign, Trademark ProtectionAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, yet structurally they still face latent weaknesses in intellectual property legal protection, particularly regarding trademark registration. This study aims to analyze the level of legal awareness among MSME operators regarding trademark registration while measuring the effectiveness of legal outreach as a tool to enhance business owners’ understanding. Two MSMEs in Samarinda—Naylahandwerk and Rumah Makan Prasmanan Dewi Lestari—were selected as the subjects of this study, using a participatory-educational approach for the outreach program. The results show that prior to the intervention, both business owners had very low legal awareness due to scaled misperceptions, psychological and bureaucratic barriers, and inaccurate cost assumptions. Following the outreach, there was a significant increase in understanding and a growing commitment to immediately register their trademarks officially. Structured and contextual legal outreach proved effective as a catalyst for behavioral change regarding legal compliance among SME operators
Downloads
References
Adristy, B. S., Disemadi, H. S., & Sudirman, L. (2024). Trademark Protection for MSMEs in the Digital Age: Legal Certainty and Enforcement Challenges. Journal of Restorative Justice, 8(2), 174–201. https://jurnal.fhukum.unpatti.ac.id/rj/article/view/1234.
Amboro, F. Y. P. (2019). Issues in Trademark Registration for Micro, Small, and Medium Enterprises in Batam City. Journal of Judicial Review, 21(1), 1–14. https://doi.org/10.37253/jjr.v21i1.263.
Disemadi, H. S., & Prananingtyas, P. (2020). Legal Protection for Consumers Against the Circulation of Hazardous Food Products in Indonesia. Jurnal Wawasan Yuridika, 4(2), 147–166. https://doi.org/10.25072/jwy.v4i2.362.
Directorate General of Intellectual Property. (2023). Guide to Online Trademark Registration via DJKI’s e-Merek. Ministry of Law and Human Rights of the Republic of Indonesia. https://merek.dgip.go.id.
Hamda, N. (2014). Society and Socialization. Ittihad: Journal of Kopertis Region XI Kalimantan, 12(22), 107–115. https://jurnal.kopertis11.net/index.php/ittihad/article/view/167.
Indrawati, S., & Setiawan, B. (2020). Efforts to Raise Legal Awareness of Product Protection for MSMEs in Kebumen Regency through Trademark Registration. Surya Abdimas, 4(2), 37–43. https://doi.org/10.37729/abdimas.v4i2.659.
Krisnamurti, H. (2021). Legal Protection Against Trademark Counterfeiting for Small Business Owners. Wacana Paramarta: Journal of Legal Science, 20(4), 58–68. https://jurnal.plb.ac.id/index.php/wacanaparamarta/article/view/412.
Kuasa, D. A., Erni, E., & Disemadi, H. S. (2022). The Urgency of Trademark Registration for MSMEs During the COVID-19 Pandemic in Indonesia. Jurnal Yustisiabel, 6(1), 1–23. https://doi.org/10.32529/yustisiabel.v6i1.1290.
Kurniawati, E., & Purwanto, H. (2021). Legal Awareness of MSME Owners Regarding Trademark Registration in Indonesia. Jurnal Legislasi Indonesia, 18(3), 321–335. https://e-jurnal.peraturan.go.id/index.php/jli/article/view/829.
Maulana, I. B. (2020). The Ferris Wheel of Intellectual Property Rights (IPR). RajaGrafindo Persada. https://www.rajagrafindo.co.id/produk/bianglala-hki-hak-kekayaan-intelektual.
Nizwana, Y. (2022). Communal Intellectual Property from the Perspective of Property Rights Theory. JUDAKUM: Jurnal Dedikasi Hukum, 1(2), 86–101. https://jurnal.umj.ac.id/index.php/judakum/article/view/13456.
Government Regulation No. 28 of 2019 concerning Types and Rates of Non-Tax State Revenues Applicable to the Ministry of Law and Human Rights. https://peraturan.bpk.go.id/Details/109081/pp-no-28-tahun-2019.
Saidin, O. K. (2019). Legal Aspects of Intellectual Property Rights (Revised Edition). RajaGrafindo Persada. https://www.rajagrafindo.co.id/produk/aspek-hukum-hak-kekayaan-intelektual.
Shabillia, L., & Santoso, B. (2023). A Legal Analysis of Intellectual Property-Based Financing in Indonesia’s Creative Economy Ecosystem. AL-MANHAJ: Journal of Islamic Law and Social Institutions, 5(1), 737–746. https://doi.org/10.37680/almanhaj.v5i1.2356.
Sinaulan, J. H. (2018). Legal Protection for Citizens. Ideas: Journal of Education, Society, and Culture, 4(1), 1–10. https://jurnal.ideaspublishing.co.id/index.php/ideas/article/view/59.
Law No. 20 of 2016 on Trademarks and Geographical Indications. Official Gazette of the Republic of Indonesia, 2016, No. 252. https://peraturan.bpk.go.id/Details/37595/uu-no-20-tahun-2016.
Widyawati, A. (2020). Legal Protection of Well-Known Trademarks in Indonesia from an International Law Perspective. IUS QUIA IUSTUM Law Journal, 27(1), 149–170. https://doi.org/10.20885/iustum.vol27.iss1.art7.
Windusancono, B. A. (2021). Efforts to Accelerate the Growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Mimbar Administrasi Fisip Untag Semarang, 18(1), 1–14. https://jurnal.untagsmg.ac.id/index.php/mimbaradministrasi/article/view/2043.
World Intellectual Property Organization. (2023). Intellectual Property and Small and Medium-sized Enterprises (SMEs). WIPO Publications. https://www.wipo.int/sme/en.
Zulfikri, Z. (2021). Issues Regarding Intellectual Property Rights in the Field of Trademarks for Micro, Small, and Medium-Sized Enterprises. UIR Law Review, 5(2), 455–468. https://doi.org/10.25299/uirlrev.2021.vol5(02).7183.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Wahyudianto Wahyudianto, Risma Indrawati, Lailatul Mubarokah, Adinda Salsabila, Trisna Ariyatna, Reynanda Aditya Rionaldy (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
