CONTEMPORARY PERSPECTIVES ON MARKETING MANAGEMENT: A LITERATURE STUDY ON CORPORATE VALUE CREATION STRATEGIES
Keywords:
Management Marketing, Creation Value, Marketing Strategy, Performance Company, Study Literature.Abstract
Development environment growing business dynamic has change paradigm management marketing from just activity sale become the main strategy in create value creation for customers and companies. This article aim study perspective contemporary management marketing in support creation mark company through approach studies literature. Research use method qualitative with literature review approach to various books and articles relevant scientific knowledge. Study results show that draft modern marketing is oriented towards creation mark customer, development connection term length, capability marketing, innovation, and collaboration with various stakeholders interests. Creation consistent values capable increase satisfaction customers, loyalty, excellence compete, and in the end contribute to improvement performance company. Therefore that, the company need integrating marketing strategies with creation mark in a way sustainable to be able to maintain Power competition in environment business that continues changed
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Copyright (c) 2026 Indah Anggraeni Purnama Sari (Author)
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