MARKET ORIENTATION AND MARKETING PERFORMANCE: A LITERATURE STUDY
Keywords:
Market Orientation, Performance Marketing, Customers, Excellence Compete, Study LiteratureAbstract
Market orientation is one of the draft important in study modern marketing that emphasizes ability organization in understand need customers, monitor activity competitors, as well as integrate internal company functions use create superior value. In the environment growing business dynamic and competitive, market orientation is seen as factor strategic capable increase performance marketing company. Research This aim For analyze connection between market orientation and performance marketing through approach studies literature. The method used is study literature with examine various article scientific, books, and results study relevant previous with theme research. Study results show that market orientation has influence positive to performance marketing through improvement satisfaction customers, loyalty customers, innovation products, as well as ability company in respond market changes. Findings This indicates that companies that implement market orientation in general consistent tend own performance more marketing Good compared to less companies market oriented
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References
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