LEGAL PROTECTION FOR CONSUMERS AGAINST UNILATERAL ACCOUNT DELETION BY DIGITAL PLATFORMS

Abstract

The development of digital platforms has transformed the patterns of interaction and transactions among the public in various aspects of life. However, the practice of unilateral user account deletion by digital platforms raises legal issues because it has the potential to harm consumers, especially when carried out without notice, clear reasons, or adequate appeal mechanisms. This study aims to analyze the legal framework regarding the authority of digital platforms to delete user accounts and to examine forms of preventive and repressive legal protection for consumers who experience unilateral account deletion. The research method used is normative legal research employing a statutory approach and a conceptual approach. The results of the study indicate that the authority of digital platforms to delete user accounts essentially stems from the terms and conditions of service agreed upon by the parties. However, the exercise of this authority must still adhere to the principles of good faith, transparency, fairness, and the protection of consumer rights as stipulated in applicable laws and regulations. Preventive legal protection is realized through the regulation of the rights and obligations of the parties, transparency of information, and restrictions on the use of standard clauses that are detrimental to consumers. Repressive legal protection can be pursued through complaint mechanisms, dispute resolution, and claims for compensation for losses arising from unilateral account deletion. Therefore, strengthened regulation and oversight are necessary to ensure legal certainty and more effective protection for consumers in the digital age