Indah Anggraeni Purnama Sari. EXPLORATION OF MARKETING MANAGEMENT CONCEPTS AND ITS IMPLICATIONS ON COMPANY PERFORMANCE: A LITERATURE STUDY. IJGAM [Internet]. 2026 Jul. 5 [cited 2026 Jul. 5];2(3):366-8. Available from: https://jurnal-ijgam.or.id/index.php/IJGAM/article/view/325