TRINIA RACHMAWATI; ELISABETH NUGRAHAENI P. EXPLORATORY FACTOR ANALYSIS OF SHOPEE’S CREATIVE CAMPAIGN ON THE PURCHASE INTENTION OF JAKARTA’S GEN Z. Interdisciplinary Journal of Global and Multidisciplinary, [S. l.], v. 2, n. 1, p. 459–478, 2026. Disponível em: https://jurnal-ijgam.or.id/index.php/IJGAM/article/view/120. Acesso em: 11 mar. 2026.